Guy Aroch moved from Israel to NYC in 1990 to become a professional photographer. In 1993, Guy graduated from the School of Visual Arts in New York and began working professionally. Specializing in Beauty, Fashion and Celebrity portraits, his images are considered strong, sharp and beautifully lit. As Aroch puts it, "I always try to create a strong image that is somewhat different than any I have seen of my subject." He now lives and work in New York City and Paris.

Aroch's clients include editorials such as Vibe, Surface, Italian Amica, Jalouse, French and German Elle, GQ, Interview, Nylon and The New York Times. Counted among his advertising clients are Nivea Visage, Jean Louis David, Wella, Bloomingdale's, Regis, Kenneth Cole, L'Oreal, Domay, Esprit, Sonia Rykiel, and H&M.